Emerging Trends in Hospitality

Reno Office Portraits

By: Pamela McCarthy, Preconstruction Coordinator

 “Can we please have a late check-out?” Isn’t that the question everyone asks the day they have to leave a premier hotel in San Diego? And why wouldn’t we? Whether San Diegans are getting away for the weekend or tourists are coming to enjoy a vacation complete with fine dining, stunning landscapes, and endless recreation options, one thing is for sure – the hospitality business in San Diego is not slowing down anytime soon. The San Diego hospitality industry is the third largest in the country according to research from the San Diego Tourism Industry. With evolving guest preferences, boutique hotels propelled an influx of new hotel brands in San Diego. Today’s emerging traveler, millennial and the millennial minded is more cost-conscious and experience-focused than ever before, whether traveling for business or leisure. In order to meet these new preferences, hoteliers are constantly reviving their brands to offer new options for their guests.


Hyatt Regency San Francisco Airport

Bryan McCarthy, Project Manager at Reno Contracting, completed a 112,000SF renovation for the Hyatt Regency SFO, in Burlingame. When asked, “What was the driving force behind the new design,” he responded, “Hotels have a certain brand they need to maintain. The competition is fierce and hotels are constantly striving to improve. If they don’t they will lose their branding rights.” Improved audio-visual and touch screen technology, complete with modern lighting systems, are setting a new standard for business spaces within hotels. We’re seeing a new trend focused on collaboration and open concept break-out spaces that welcome communication among groups. What set this project apart from other hospitality projects that Reno has done in the past is that it was all done while the hotel was in full operation. 108 tons of steel was erected all while this hotel, consistently full of guests were moving about. Throughout this renovation the hotel hosted a forum for the Republican National Convention, which President Donald Trump attended, as well as an influx of travelers who came to experience Super Bowl L. The hotel had signed rental agreements for various spaces which created rigorous schedule demands in order for our management team and subcontractors to meet those turnover dates. The impact these events had on the construction schedule was intense.



Everywhere we are seeing an increased demand for hotels that can offer experiences unlike any other hotel. Modern rooms focused on optionality, with limited space, are setting a new standard. Reno Contracting is currently constructing a 57,440SF hotel in Downtown San Diego that is doing just that. Most of the rooms are only 350SF but boast a kitchenette, complete with a refrigerator and a sink. This allows guests the freedom to customize their experiences. Surrounded by existing buildings on three sides, the Marriott TownePlace Suites is also utilizing a lightwell to provide guests with natural light in the limited space that is available. According to Nick Keith, Project Engineer on site, “Owners are looking for more bang for their buck. Building more rooms on each floor accomplishes that.” But that doesn’t mean that their experiences will be any less desirable. Developers and hoteliers are diligently looking for new ways to entice guests, proving to the public that their establishments, whether it’s for business or leisure, should be our first choice. And that’s great news for builders!


Street View


TownePlace Suites Rendering – Joseph Wong Design Associates